PMU Artist, turn off that flash! | Brandifi | Graphic & Web Design Agency

Today I am going to give you a few reasons why you should NEVER use a flash on your clients' faces.

Smart phone technology has made huge strides in the low-light photography department recently. This mean flash is rarely needed anymore. Quite frankly, while you are trying to obtain the perfect photo, all too often the flash can actually ruin what would otherwise have been a great shot. if you tuned into my LIVE video on Monday then your main take away should have been….
ALWAYS make your clients feel and look amazing. So to that end, would you feel amazing with an improperly lit photo showing all of your flaws posted on social media? Err, that's big No from me!

So let me begin by listing all the reasons using flash is a bad idea.
Continue reading and make sure to watch our most recent live video below

Reason #1

Using your flash is going to result in a dull, flat image of your client. Why? Because your lens & light source are pointed at the same thing.  But if you had your light source coming from the side at an angle, the way the light spreads over your canvas  will bring out any texture in the subject and add depth and dimension to your images. We want Depth, we want texture, we want dimensions, WHY? Because we want our images to look as professional as we feel that we are.

Reason #2

Unnatural skin tones!  With your camera flash on,  you are blasting intense light directly at your subject,  which is going to result an image that is too warm to too cool. Think about this in the same way you think of color theory in the PMU world. In other words, we do not want our clients to heal too warm or cool do we? No we want it to heal just right.

Reason #3

Losing all of your details. WHY IN THE WORLD would you want to do that? You’ve spent anywhere from 1 to 3 hours with this client.  You should want to showcase every beautiful detail of your work and your subject. When an image is over exposed, you lose definition and create blowouts.  Flat light will make even the “dopest” brow, liner, lips or lashes seem 2-dimensional.   That isn’t the real world.  We live in a 3D, 5D, 6D world…At least that what I keep seeing on social media with Microblading. LOL just saying.

Reason #4

Shadows make ANYONE look old. Let’s be realistic about this—look at how many people actually shy away from photos they haven’t taken and/or edited themselves?   Shadows create depth, so any fine lines, wrinkles, acne, and skin imperfections will be more prominent.  In fact, in some cases they appear more prominent than they really are.

Think about when you are scrolling through social media and you run across a poorly-lit image of someone’s work, or what looks like just a bad photo…period.  Be honest.  What is your first impression?  Personally, mine is “Yeesh!”.  I see it and I just scroll on through.  I don’t even want to take the time to check out the details.   I automatically classify the work as no good….when, it isn’t really about the work at all.

Reason #5

Using flash is what creates red-eye and that “deer in the headlights”  unflattering, startled look.   Flash makes your photos look artificial. That is DEFINITELY NOT the look you are striving for.

Reason #6

( Because I can’t leave it being an ODD number)

Lighting is your friend guys and it doesn’t have to be scary, it’s quite simple once you get the hang of it. Too dark of an image and the skin looks muddy, too bright of an image and you’ve blown your highlights and lost your detail. Maybe the best way to help you build a correlation between the two is to refer to your goal lighting & taking your images is to find the “The Sweet Spot” I remember the first time I ever heard that phrase in the PMU world, I was watching Tina Davies on YOUTUBE and it really stuck with me.  Lighting is not any different. The sweet spot exists, it’s just up to you to find it. That’s where I come in!

In summary,  there are a dozen more reasons why camera flash is unadvisable that I haven’t even started on. However, by far the biggest reason of all is that it does not showcase your work in a way that will be widely embraced on social media.  That work is your banner. Your banner is your business. And your business is your livelihood. YOU ARE YOUR BRAND

Your website/portfolio/IG page is continuously studied and scrutinized by potential clients.

So, let’s think back to Monday’s LIVE video if you were with me and even if you weren’t, check it out. 

Take notice: Artist 1 has AMAZING work, and no-so great photos.  Artist 2 has AMAZING photos and decent work.

So who do you think will get the most notice? Notice=business.   Enough said.

Drop your comments below!! Xoxo, Chare’e

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