Great branding will get people to buy things they really don’t need or want, but they will want it because of your brand”
Think about Target, the store. You can picture their logo in your head right off the bat, right? If not, I’ll give you a hint: it’s a red target.
Target also sticks with the same font and color scheme throughout their stores and advertisements. If you received a Target ad in the mail and flipped it open to a page without looking at the cover, I guarantee that you would be able to figure out what store the ad is for. Why? Because once again, they have a constant theme. Constant font, constant colors, and constant wording, such as the phrases that are used. Is your brand constant?