5 Ways Social Media Can Benefit Your Business

5 Ways Social Media Can Benefit Your Business

5 ways Social Media can benefit your business

There are a number of reasons being on social media is excellent for businesses. Fifty-two percent of social media marketers believe social media positively influences their company’s revenue and sales. Being active on social media gives your customers a view of your business from many different angles. One of the best reasons you should have a presence on social platforms is to connect with your customers (almost) up close and personal. Customers can see the in’s and outs of the business day-to-day and, if you maintain a healthy social media presence, this is where you may get to the bulk of new customers. Here are the platforms you should HIGHLY consider: Facebook , LinkedIn, Twitter, Instagram, Snapchat, and TikTok

Here are 5 ways Social Media can benefit your business and how to maintain a positive presence.

1. Great for Customer Relations

  • Having the ability to converse with customers one on one.
  • Be sure to ASK your audience what THEY want to see from your page periodically. A trick on doing this is monitor what your audience are engaging with the most.
  • Consider this : 60% of Instagram users say that they discover new products via the platform!
  • Interact! As much as possible, respond to comments.
  • Keep an eye out for those in your audience that are steadfast and pay attention to their content. This will give you a bird’s eye view of who your target audience is

2. Set Goals

  • Designate a time and date for when you will post 
  • Designate a team member that is tech and social media savvy to create your posts and interact with customers
  • Pay attention to what posts people pay most attention to, “like”, and why
  • Use tools such as Hootsuite, Sprout Social, BufferMeetEdgar, and BuzzSumo to allow you to plan your posts!

3. You will be most successful in understanding your target audience!

  • It’s not enough to JUST post; you need to make sure that you engage with your audience on many levels!
  • Be sure that you are also commenting on posts.
  • Facilitating conversations.
  • Posting about hot topics of the day sporadically to create audience engagement.
  • As much as possible, respond to customer questions, comments, and critiques

 

4. Interaction is KEY!

  • It’s not enough to JUST post; you need to make sure that you engage with your audience on many levels!
  • Be sure that you are also commenting on posts.
  • Facilitating conversations.
  • Posting about hot topics of the day sporadically to create audience engagement.
  • As much as possible, respond to customer questions, comments, and critiques.

5. Be Consistent but do NOT overdo it!

  • Make sure that yes, you are making your social media presence known but be mindful not to overshare and bog down your audience with too much information/content.
  • For LinkedIn and Facebook, for example, once a day and five times a week is plenty. Twitter, the more posts, the better, and with Pinterest, 11 pins a day proves to be the best route.
  • Keep promotional content to 20%.
  • Have a consistent voice! The best way to manage this is to have only select people in control of your social media accounts. 

There are many platforms that you can choose from, and no it’s not necessary that you are on every single one of them.

The most crucial factor is that you stay consistent with the ones that you are on. Social media is ever-growing, so you should designated staff paying attention to and a part of the trends. Create a strategy to define your own goals! Choose sites that are best for your brand based on your customer relations and audience.

The long and short of it is that social media is the way to go these days and times. The recent/current pandemic is a prime example of businesses truly only communicating with their audience via the interwebs, so if you have not taken advantage of creating a healthy social media presence for your business, it is way past time that you do!

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