By Mrs. Nicole Martinez | January 5th, 2020
Yesterday and today, a few of my clients who came to rebrand their business gave me some feedback that I wanted to share with you guys. I received a voicemail from a client I helped last year. The voice mail started with a scream ” ohhhhhhhh”, then a laugh of excitement. If you ever worked with me before or listened to a few of my podcast, a happy scream is pretty normal with my clients.
During the process of discovering your brand, you are going to ask yourself a few questions. What exactly does your brand stand for? How does your brand display it’s core values? Heck, what is your brand core values? What type of feeling do you want your brand to promote?
Yes, the term brand has been overused, and the term has been slapped around all over the place from people and “coaches” who really don’t know what it is.
Have you heard, ” I offer a branding package that comes with a logo, website, etc.” No! First, you and your business are unique. You can make a random logo, website, and not dive into the true meaning of your business and how you would like it to be portrayed to your target market.
” Brand – is a service, product, company, or person with a soul that’s attractive and smart.
Soul – the reason why a company should exist and also the reason the initial attraction matures into love. You put trust into a brand with a soul, and your money falls soon thereafter.
Brand Aura – The emotional connection you feel when you come into contact with a brand. The design and the voice.
Smart / Usability – How easy is it to engage in a product or service. User experience is essential, packaging, display.”
Well, let’s make it simple; the way you display your business will attract people based on your brand. If you are trying to charge a lot for your service, you have tons of clients questioning why does this cost so much, take a look at how you’re Branding your business from a 3rd person point of view. Does it speak “affordable” or ” expensive”.
Again, look at your business from another person point of view and be honest with yourself, how does it look to the world?