Booked out for two months straight right after I was certified, how?
So, you’ve finished your microblading course, go you! But, they didn't teach you anything about how to run a business and everything feels incredibly overwhelming, so now what?
The first step you need to take toward building your microblading business is making sure your business is branded correctly before marketing and developing it.
In order to build your microblading business, before you start any type of marketing, you need to first, discover your business brand and last implement it throughout your business!
How do you discover your business brand? Read my book to learn more
Know your target market – I’m not talking about age, gender etc, I want you to learn about them emotionally so that you are able to connect with them.
Know your value – You don’t have to be cheap in order to grow, you need to know what your services are worth and don’t be afraid to ask for it.
Next step to building your microblading business. Once you’ve understood who you are marketing to, understand their problem and figured out what makes you different, it’s now time to connect with your target market emotionally through colors, font and basically art.
Here’s a start off design list for microblading artist
Creating a strategy
To build your microblading business you need to plan, plan, plan!
Having a game plan is essential to building a business. Think about what your biggest priorities are and how you’re going to achieve them. When can you make time to work on them? Make sure you put a time limit on tasks and be realistic so that you can look back and be encouraged by your progress. Also, very importantly, write it down!.
Making your business known to the world is key when it comes to building your microblading business. But don’t display it to the word if it doesnt look right. This is why you need to brand your business before marketing it.
Keep in mind that you own a business and you need to spend money and educate yourself in order to make money.
I have 7 years experience with Facebook ads. In order to get booked, I used an effective Facebook ad to get leads and used my sales skills to book them. I tested 3 ads for 3 -5 days to see which one was performing the best and used the highest performing one at $25 a day. Getting leads can be easy but booking them is the hard part.
Instagram leads come with time. The more your name gets out there, the more followers and DM’s you’re going to get.
You can build your microblading business through social media! It’s so much more than just pretty pictures!
This is ESSENTIAL for any new business to get yourself noticed. Extend your branding to the social media channels which you feel will work best for you.
Facebook – Design and brand your page for maximum impact! Then enhance this through the use of ads. To lean how to create effective Facebook adverts check out my course or contact me so I can help do it for you!
Instagram – Don’t be shy about showing off your work and beautiful brows which can be boosted through promoted posts.
Word of mouth
People trust people! GET MORE REVIEWS
To build your reputation as a trusted microblading expert, client testimonials and recommendations are priceless! Don’t be afraid to ask for them from your satisfied customers and display them with pride on your social media channels and website! Research suggests that when looking at a business online, consumers are more likely to trust recommendations and peer reviews than professional judgements.
Keeping up to date!
In order to keep growing your business you have to continually expand your knowledge and business acumen. This means not just keeping your qualifications up to date, but your knowledge on how to best present and market your brand, you’ve got to be in the know! I want to help you as much as possible with this, so check out my online courses to help with topics such as creating Facebook ads or use my bootcamp as a one-stop-shop for all you need to know!
You only have two hands and 24 hours in a day!
As an Microblading Technician you understand how important it is to put your microblading business first. But it is incredibly hard work! In order to be at your best and run your business to the highest standard you need to focus on your priorities and don’t be afraid to ask for help. I am here for when the going gets tough to take the load off with your digital branding, marketing and design. All you need to do is ask!
Being Digitally Savvy
Convert those leads into bookings!
So, you’ve created your brand, set up your social media, put out your adverts and are now starting to get online engagement! But how to convert that into bookings? You need to interact with your clients, create a consistent tone of voice and don’t be afraid to make the first move in contacting them! Believe in yourself and sell your brand with confidence!